Patrick Köllner

Campaigning for the Japanese Lower House: From Mobilising to Chasing Voters?

GIGA Working Paper, No. 55, July 2007

Abstract
Electioneering for the Japanese Lower House has undergone significant changes in recent years. Not only institutional but also other environmental changes are pushing political actors in Japan to complement the hitherto dominant vote-mobilisation approach by vote-chasing strategies. Such strategies target in particular unaffiliated voters and emphasise party leaders. Yet, the notion of an ‘Americanisation’ of campaigning in Japan seems premature at best. Notably, electioneering for the Lower House has become more party-oriented in the course of introducing new voter chasing strategies. It remains to be seen though whether specific campaign instruments and tactics used in recent general elections, such as the manifesto approach, can generate value-added in the longer term.

GIGA-Forschung zum Thema

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GIGA AutorInnen

Prof. Dr. Patrick Köllner

Vizepräsident
Direktor des GIGA Instituts für Asien-Studien

Prof. Dr. Patrick Köllner ist Vizepräsident des GIGA German Institute of Global and Area Studies, Direktor des GIGA Instituts für Asien-Studien und Professor für Politikwissenschaft an der Universität Hamburg. Sein Forschungsgebiet umfasst Think Tanks in Asien, australisch-asiatische Politiken gegenüber China und vergleichende Regionalstudien.

Aktuelle Publikationen der AutorInnen

Robert Patman / Patrick Köllner / Balazs Kiglics (eds.)

Asia-Pacific Diplomacy in Transition: Ideas, Issues and Institutions

Cham: Palgrave Macmillan, forthcoming

Werner Pascha / Patrick Köllner / Aurel Croissant

Sustainable Governance Indicators 2019: Japan Report

2019

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