Communicating Science Online

The digital media landscape offers scientists new opportunities to actively participate in public debates and place research topics in a targeted manner. Social networks and blogs are ideal channels for this – with the right strategy. This interactive training course provides practical information on how to use social media effectively, which rules apply to digital communication and how to set up a professional online profile. Through practical exercises, participants receive valuable tips on how to communicate scientific content on the various social media platforms in a targeted and effective manner. The focus on individual platforms can be set according to the expectations of the participants. The target group of this workshop are GIGA researchers at all career levels as well as interested staff of the communication department. 

Date & Time:

The training will take place online on 3-4 December 2025, from 09:00 to 12:30 (both days).

About the Trainers:

Dr. Annika Bremhorst holds a PhD in behavioural biology and is currently a postdoctoral researcher at the University of Bern. Her research lies at the intersection of animal behaviour, veterinary science, and artificial intelligence. In addition to her research, she is actively involved in science communication, for example through her platform Dogs and Science where she makes scientifically grounded knowledge from canine science accessible to professionals and dog owners. 

Dr. Jens Foell holds a doctorate in neuropsychology, is an editor and bestselling author („Foellig nerdiges Wissen“). In his many years of research at ZI Mannheim and Florida State University, he investigated the connection between the brain and experience. In 2017, he founded the Twitter account Real Scientists DE, which offers its users insights into the work and lives of different scientists each week. He was nominated for the Grimme Prize in 2022 for his work on the science programme Maithink X.